I participated in an Influencer Activation on behalf of Mom Central Consulting for CaringBridge. I received a promotional item to thank me for my participation.
In our culture, we unfortunately see dads being dishonored on a regular basis. It’s not at all uncommon to see movies or commercials that paint dad as a useless idiot. This grieves me, so I was thrilled to see that CaringBridge is doing something to reverse this trend.
CaringBridge’s purpose is to connect people with their community of support in times of need (typically when a family member is hospitalized). In anticipation of Father’s Day, CaringBridge created #theother364 campaign and needs your help! They want help catching dads in action—not just on Father’s Day, but #theother364 days a year too—whether making breakfast, packing lunch, helping with homework, taking on lightsaber attacks, building awesome forts, or otherwise being great dads.
You can participate by:
- Taking a quick (under 30 seconds) video of Dad doing an activity your family appreciates
- Submitting your video by May 29th, 2014
CaringBridge will select their favorites and edit them together into a Father’s Day tribute to Dads — celebrating them on #TheOther364 days of the year in their announcement of the final video.
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